![]() ![]() To boot, the new Airbnb logo bears a striking resemblance to that of another small start-up, Automation Anywhere. It’s possible that they didn’t do enough testing, which could have revealed the myriad reactions that they got on launch day. The point has been made that Airbnb, like a lot of companies, has a strong internal culture and may have gotten so caught up in its own grandiose thinking that it failed to see the somewhat obvious “alternative interpretations.” A very similar thing happened to the University of California. If we are judging the final logo on whether or not it conveys what Airbnb wanted it to convey, I think it is more than fair to say that they really nailed it. And when you look at the final logo, you really can see all of those individual parts (which is really hard to do in something so minimalistic). ![]() In the illustration above, you can see the different emotional elements that make up the final logo. See, they paid London-based DesignStudio to launch a new branding campaign for them, and the thinking that went into the new brand is actually really impressive. You can read their case study about the design to find out more. ![]() They are calling it the “Bélo,” which is sort of a fancy truncated version of “Belonging.” Well, that really depends on who you’re talking to. Seriously, we aren’t going to link to all the incredibly raunchy posts about what the new logo looks like (you can Google it yourselves), but we can say some people think it looks like various parts of the human anatomy. Immediately, a collective chuckle was heard from the entire Internet, who proceeded to make dirty jokes at Airbnb’s expense. Airbnb, a company that lets people rent rooms from private individuals, officially launched a new logo design in 2014. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |